Social Media Marketing

Background

     I began my social media managing career January 1, 2018. I was working at my job at Coach as a man and his girlfriend entered my store. I immediately approached them, and assisted them throughout the store. As we continued to talk we began discussing my college education and why I chose to double major in Merchandising and Home Furnishings Merchandising. To my surprise, the man owned a furniture store. We exchanged emails after he expressed opportunity within his company.


     After having a meeting discussing what he was looking for, I was offered the position to be his social media manager. Ever since that day my boss has challenged me to crack the mystery of social media platforms for the Home Furnishings Industry. I have completed much research to make my work more efficient and successful, and have seen great results thus far. 

Why Does Your Company Need It?

     Did you know that as of January 2018 there are approximately 3.196 BILLION active social media users (Hootsuite, 2018)? This amount is huge, and it is only growing as time passes on. The world we live in today is technologically evolving at such a fast rate that if you aren't utilizing social media for your business then you are getting left behind.


     Social media platforms are so useful to show the world who your brand is and why they should care! A 2018 study by Statista showed that adults between the ages of 30-64 are most commonly using Facebook as their social media platform. Instagram and Pinterest followed behind. If your target market falls in any of those ages then you should be taking advantage of marketing through Facebook and Instagram.


     Social media allows your company to create new and lasting relationships with so many people that you might not be able to reach otherwise. These platforms also allow your company to enhance your customer service.  Consumers want to immediately engage with a brand if there is a problem. If your store isn't open then they won't be able to call you. Having some sort of social media account will give them a platform to instantly engage with you. A study by Sprout Social discovered that consumers expect responses from social media comments within four hours.

What You Should Expect

     If you aren't familiar with social media then you might not understand that results just don't magically appear overnight. They don't even magically appear in a week. Building your image and a following takes time, and a lot of hard work and dedication. You have to constantly seek ways to engage your followers while studying your insights. Sometimes it takes trial and error to see what will and won't work for your company. There is hope though! With time you too can have an impactful social media presence that will boost brand awareness and sales.

Where Can You Begin?

     I will soon be expanding my help to more brands that want to become active on social media platforms. I will happily complete a free social media analysis on any current social media platforms your brand might already have. From there, I can help you discover the areas you are succeeding in, and the areas you are lacking in. Together we can create a successful social media strategy that will build brand awareness and boost company sales. 

Contact Me

     If you have any questions or comments regarding anything that I have discussed this far then please feel free to email me at mariah.sierra@me.com. I should respond within a day or two depending on my schedule for the week. I look forward to hearing from you!